Privacy Policy

We may collect the following types of information:

• Personal Information: Full name, contact number, email address, delivery address, billing details.

• Health-Related Information: Information necessary for the sale of eyecare products (e.g., prescription details where applicable).

• Transaction Information: Payment details (processed securely via third-party providers, we do not store card information).

• Website Usage Information: IP address, browser type, device details, browsing patterns, and cookies.

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3. Purpose of Collection

We process personal information for the following purposes:

• To process and deliver your orders.

• To verify prescriptions where required by law.

• To communicate with you about your purchase, account, or inquiries.

• To improve our website, services, and customer experience.

• To comply with legal and regulatory obligations under South African law.

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4. Legal Basis for Processing

We process personal information under the conditions set out in the Protection of Personal Information Act (POPIA), including:

• Consent: When you voluntarily provide your information.

• Contractual necessity: To fulfil an order or provide services.

• Legal obligation: Where required by healthcare or financial regulations.

• Legitimate interest: To enhance our business and provide relevant products.

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5. Sharing of Information

We may share your personal information with trusted third parties, including:

• Delivery partners for order fulfilment.

• Payment providers for secure processing of transactions.

• Healthcare professionals where prescription validation is required.

• Regulatory authorities where required by law.

We will never sell your personal information to third parties.

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6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

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7. Security of Information

We implement appropriate technical and organizational measures to protect your personal information from loss, misuse, unauthorized access, or disclosure. However, no method of transmission over the internet can be guaranteed as 100% secure.

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8. Your Rights under POPIA

As a data subject, you have the right to:

• Request access to the personal information we hold about you.

• Request correction or deletion of your information.

• Object to the processing of your personal information.

• Withdraw consent at any time (where processing is based on consent).

• Lodge a complaint with the Information Regulator of South Africa.

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9. Cookies and Tracking

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can adjust your browser settings to disable cookies if you prefer.

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10. International Transfers

If we transfer your personal information outside of South Africa, we will ensure that appropriate safeguards are in place to protect your data.

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11. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the updated effective date.